NYKS Core Programmes - 2019-20

No. of Youth Clubs to be involved : All Youth Clubs of district NYK

No. of Participants : Minimum 6,000 per District

Budget : Rs. 50,000/- per District

Duration : Throughout the year

B) Observance of Swachhata Pakhwada - Fortnight (1st to 15th August, 2019)

Objective

• To create awareness about swachhta and facilitate implementation across the country
• To motivate youth in taking a lead role for undertaking cleanliness & hygiene campaign by mobilizing local resources

Guidelines and Action Plan for Celebration of Swachhata Pakhwada (Fortnight) from 1st to 15th August, 2019

Background

Hon’ble Prime Minister, Shri Narendra Modi during his first address to the Nation from the ramparts of the Red Fort on 68th Independence Day, urged the people to keep their surroundings clean and green. Mahatma Gandhi Ji had cleanliness and sanitation closest to his heart and for him Cleanliness is next to Godliness. It will be a great tribute to Bapu on his 150th Birth Anniversary by accelerating the Youth led movement for Freedom From Filthiness across India with the spirit of Voluntarism and Voluntary action.

Swachhata Pakhwada Activities have been conducted by most of the Departments during the last two years and the Pakhwada has emerged as a substantive programme on Swachhata.

MoYAS called upon all the Youth Organisations to observe the Swachhata Pakhwada from 1st to 15th August, 2019 in a befitting manner. In view of the same, NYKS decided that a nation-wide intensive cleanliness & hygiene campaign under Swachhata Pakhwada be undertaken by district Nehru Yuva Kendras by involving NY volunteers, affiliated Youth Clubs, local youth and other key stake holders in the districts and motivate them to organize and participate wholeheartedly from 1st to 15th August, 2019. At least two months in advance, the District NYKs should take steps to undertake innovative initiative during the Fortnight as well as the branding and publicity of Pakhwada activities using electronic, print and social media.

Important Points for effective implementation of Swachhata Pakhwada

• District Nehru Yuva Kendras should go beyond symbolism
• Set up permanent mechanism through new programmes and activities for sustainability of Swacchata in addition to cleanliness drives during the Pakhwada.
• Swachhata Pakhwada Action Plan should be communicated to State office two months prior to the commencements of their Pakhwada.
• Pakhwada Plans are should contain detailed date wise activities.
• Public representatives viz. Union Ministers, MPs, State Govt. Ministers, MLAs, etc. should be involved in Pakhwada activities.
• District Administration should be liaisoned to undertake Swacchata activities effectively.
• Innovative initiatives should be undertaken during the Pakhwada so that few success stories are generated daily.

Suggested Activities

The activities have been divided into following two components.

a. Environment Building Activities

b. Swachhata Fortnight Activities

a) Environment Building Activities

1. Motivation - The members of Youth Clubs and Youth should be motivated to undertake Cleanliness Drives in their respective areas.

2. Logo of Swachh Bharat Mission - Logo of Swachh Bharat Mission should be adopted and popularized at all levels.

3. Banners to highlight the core issues of cleanliness, sanitation and hygiene should be displayed at prominent places.

4. Meetings of eminent citizens should be organized for active support and guidance for effective implementation of Swachh Bharat Mission.

5. Swachhata Shapath'' (Pledge) All offices of NYKS, namely National Hqr, State Offices in the States and district NYKs on 1st August, 2019 administer to all officials as well as NY Volunteers ''Swachhata Shapath'' (pledge). Youth Clubs affiliated with District NYKs also would be motivated to take the Swachhata Shapath (pledge) in public functions organized by them in their villages. A copy of the same in Hindi and English is enclosed.

 6. Activities to focus public attention on this campaign and on the need for cleanliness hygiene

A variety of activities such as rallies, prabhat pheri, short run for cleanliness, seminars, lectures by Resource Persons, street plays, distribution of pamphlets and other IEC material, wall writing and other community activities may be undertaken to focus public attention on this campaign and on the need for cleanliness & hygiene.

 b) Swachhata Pakhwada (Fortnight) Activities

The following activities may be taken up. These are suggestive in nature. District NYKs and Youth Clubs may device their own local need based innovative activities.

No. of Youth Clubs to be involved : All Youth Clubs of NYKS

No. of Participants : Minimum 4000 per District

Budget : Rs. 25,000/- per District

Points to adhere by District NYKs –

• It is important to note that all District NYKs in consultation with the National Youth Volunteers, Youth Clubs, Youth and stakeholders should year mark specific area of activities of their interest they would like take up from the above mentioned suggested activities.
• They may also be provided freedom to identify the Swachhata activities of their choice which may be other than the mentioned activities. Accordingly, date wise distribution of activities plan to be undertaken by respective Youth Clubs and Youth be prepared.
• It may be ensured that District NYKs and the Youth Clubs will take a minimum of 04 photographs before and after of each activity undertaken.
• All activities through voluntary effort of Youth Clubs and these will not be whole day activities.
• Nonetheless, more and more villagers may be motivated to participate to make it peoples’ movement.

Media and Publicity

State Directors/District Youth Coordinators should write letter to Doordarshan, AIR and leading TV Channels & Papers for wide coverage of the events.

• Ensure better branding and publicity of Pakhwada activities in electronic and print media platforms. The need to make use of social media such as Whatsapp, Facebook,etc. extensively for the purpose.
• A press release should be issued highlighting major outcomes of Swachhata Pakhwada.
• A press conference should be organized at the culmination of their Pakhwada to highlight the activities and initiatives undertaken.
• Effective use of mass media such as radio, television and newspapers, digital media such internet, Social Network Sites and mobile, etc. may be made in this regard.

Progress Reports

Final Report:

• Final cumulative activities Progress Report in the prescribed format
• Report containing detailed accounts of activities undertaken during Pakhwada.
• Related action photographs, newspaper clippings and audio-visual clips.
• Any Special document that field offices may have issued during the Pakhwada.

c) Work Camp

Objectives:

The programme aims at promoting spirit of volunteerism & cooperation among the members of the Youth Clubs. The main objectives of the programme are:

• To inculcate a sense of dignity of labour among youth
• To provide an opportunity to understand the manifold issues relating to Cleanliness and Preservation of Water Sources.

Emphasis should be on: -

• To generate values and practices like: volunteerism, self-help, working together with a we feeling
• To generate collective response to community assets maintenance issues and solutions
• To provide practical support to the planning at the community level, by maintaining/creating community assets

Contents of the camp :-

Daily schedule

• Yoga
• Project Work (Shramdan)
• Group Discussion/ lectures etc on water literacy and conservation : Sanitation including Waste Disposal of Sewerage, Water Harvesting and Management
• Dynamics of village social structure.
• Mobilization of youth for community action.
• Coordination with other departments/agencies on water conservation projects.
• Modern agricultural practices, agro based small scale projects
• Cultural Programmes.
• Community singing
• Camp fire

Projects for Shramdaan

• The project under the work camp may include small irrigation channels, digging of wells, de-silting of water tanks, construction of water tank, construction of community toilets, disinfections of drinking water wells, deepening of village ponds and wells. This being only an illustrative list, the Youth Coordinator, in consultation with the Youth Club Officials, should plan for creation of maintenance/community assets based on the needs of the village.
• Projects/works like repairing kucha roads, cleaning streets and drains, digging soak pits and compost pits etc. should not be undertaken in Work Camps. In other words, those projects, which can be completed merely with a few members of just one Youth Club, should not be taken up as a project for work camp.
• The worth of the asset(s) created in a work camp in financial terms, should be many fold higher than the budget of the programme. However, such activities may be taken up with the local initiative and resource mobilization.

Planning and Coordination:

• To instil the sense of dignity of labour among the people in general and youths in particular, a Work Camp (Community Development Programme) by mobilizing local resources should be organized.
• The project / community assets should be Durable, Tangible and Useful.
• Possibilities for coordination with Gram Panchayat and District Administration may be explored to take up any developmental activity.
• Local and adjoining Villages Youth Club members must also participate
• The local host Youth Club should plan the constructive work camp activity.
• Efforts be made that the Gram Panchayat of the village may bear the boarding lodging expenses of the camp and construction material.

Duration of the Camp : 03 days

No. of participants per Camp : 40

No. of programmes in a district : One in each of 623 District NYKs

Follow up : Maintenance of the assets created should be ensured through the Youth Club that organized the work camp.

Coordination : The work camp programme should be coordinated with District Administration, Zila Parishad, Gram Panchayat, & Local People’s Representatives

Impact of the programme : Evaluation to measure the impact and the achievement of objectives of the programme, the District Youth Coordinator should conduct evaluation at the end of the programme and a final report made on the basis of the same.

Budget (per district) : Rs. 25,000/-

Budget for ONE programme