Annual Action Plan 2020-21: Focus Area Programme

Youth Mapping, Skilling and Handholding - Aatma Nirbhar Bharat

Background

In the wake of COVID-19 lockdown Govt. of India has decided to revive the economy with the announcement of 20 Lakh Crore economic package under Aatma Nirbhar Bharat Abhiyan to make India self-reliant. In this Aatma Nirbhar Bharat Abhiyan package, Govt.of India has announced a number of Financial Assistance Schemes for a wide range of Sectors and Stimulus Package e.g. Pradhan Mantri Garib Kalyan Yojana, Poor including Migrants and Farmers and Govt Reforms and Enablers to boost the Economy of Small Traders, Farmers, Street Vendors, Migrants, Construction Workers, Self Help Groups and others.

Ministry of Youth Affairs & Sports and United Nations Children’s Fund (UNICEF) signed MoU on 20th July, 2020 to work together closely to enable India’s youth, connect them to aspirational work and engage them as active change makers. It was decided to leverage the existing mainstreamed initiatives of both the organizations to co-create and implement solutions at scale to tackle the education, skilling and empowerment challenges for adolescents and youth in India.

Hon’ble Prime Minister Vision

Call for आत्म निर्भर भारत अभियान (Self-Reliant India Movement)
Five pillars of Aatma Nirbhar Bharat –Economy, Infrastructure, System, Vibrant Demography and Demand
Special economic and comprehensive package of Rs 20 lakh crores
Package to cater to various sections including cottage industry, MSMEs, labourers, middle class, industries, among others.
Bold reforms across sectors will drive the country's push towards self-reliance
It is time to become Vocal for Local products and make them global.

Hon’ble Prime Minister, Shri Narendra Modi announced a Stimulus Package of 20.97 Lakh Crores to boost the economy of India in different sectors. This Stimulus Package covers a wide array of sectors ranging from MSMEs to Farming mentioned below.

MSME Loans
Kishan Credit Card (KCC) Loans
Shishu Loans under Mudra Yojana
PM AwasYojana Credit Linked Subsidy Scheme (PMAY-CLSS)
Revision in Financial Assistance to Self Help Groups
Street Vendor Loans
Additional Announcement for Agricultural Sector
Additional Announcement in MGNREGA

Objective

Support Small Traders, Farmers and Marginalized to access benefits of Government Schemes
To make aware and motivate youth to avail opportunities for their economic and personal well being to live a meaningful life
To support young people in their entrepreneurship journey by providing entrepreneurship classes (online and offline) with successful entrepreneurs and experts, towards establishing entrepreneurial mindset among young people through UNICEF
To foster growth and development for skilled and unskilled youth by creating an eco-system of Career Counseling, Guidance, and collaboration
To provide career guidance support to young people through career portals of UNICEF as well as through job-readiness and self-exploration sessions to make young people career-ready.
To Handhold youth and coordinate with Development Agencies, Industries, Service Providers for skilling and placement
To create linkages with aspirational economic opportunities to connect young people with employment opportunities, including building pathways to connect them with jobs or self-employment. For this, innovative solutions and technology platforms will be engaged to take maximize the scale and reach
To introduce youth to the Lakshya portal; and the Unilearn portal; Youtube channels on Career Classes and YUWAAH; Online & offline sessions for job readiness and self exploration to find the right job match

Strategies

Counseling, Guidance, Facilitation
Counseling, Guidance, Facilitation
Create platforms to guide youth to qualified & paid market opportunities (mentorship, internships, apprenticeships)
Enable creation of a thriving mass entrepreneurship ecosystem
Linkages with UNICEF Lakshay Portal, Industries and others for employment/ job placement
Job-matching – Local market place, youth employment exchange
Coordination with Banks
Collaboration with Service providers for Skill Training
Identification of pool of Trainers, Counselors, Experts
Awareness Talks and Sensitization by experts and motivators
E-learning / Digital Learning – Develop Bank Mitras: online filling up of forms

Suggestive Actions

Prepare and educate youth volunteers to guide and support needy
Reach out to the needy and make them aware of schemes
Sensitize them to avail benefits
Organize facilitation camps
Personal Contact Program Campaign
Facilitate in filling up Digital Forms
Career Melas, Career Counseling & Guidance
Preparing list of MSME and other potential Industries for Jobs
Coordination with Development Agencies and Service Providers
Motivating youth to undergo basic vocational courses
Skills up-gradation, Skill building, training as per need
Handholding and Follow up for employment /Self-employment
Registration on various portals for online courses and jobs

Collaborative Agencies

UNICEF
Development Departments and Agencies at District level
MSMEs
MSD&E - NSDC Training Providers at District and Block level – PMKK, JSS
Banks –Financial Institutes
Education, ITI, Management Institutes
Skills Development Training Agencies
Placement Agencies
Industries
Coaching Centers
Common Service Centers

Expected Outcomes - Monitoring and Success Indicators

No. of Kits of Schemes for benefit of Small Traders, Farmers and Marginalized prepared
No. of youth volunteers prepared and educated to guide and support needy
No. of Small Traders, Farmers and Marginalized contacted and made them aware of schemes, Sensitized and motivated them to avail benefits
No. of facilitation camps organized
No. of Small Traders, Farmers and Marginalized Facilitated in filling up Digital Forms
No. of Small Traders, Farmers and Marginalized got benefits
No. of youth data shared with UNICEF for registration on its various portals including Lakshay Portal
No. of youth participation in Career Counseling and Guidance Programs
No. of youth mentored and motivated for skill training
No. of EBV Programs organized
No. of Career Melas organized
No. of youth attended Career Mela
No. of Agencies including Job providing agencies invited in Career Mela
No. of youth engaged in training and skill building
No. of youth facilitated and handhold
No. of youth got employment after skill training
No. of youth engaged in self employment ventures

In order to provide support in realizing the objectives of Focus Area - Youth Mapping, Skilling and Handholding - Aatma Nirbhar Bharat with the spirit of volunteerism, Core Programs viz. Preparation of Booklet on Schemes of Aatma Nirbhar Bharat & Printing/Digitalization, Orientation of Youth, Personal Contact Program and Facilitation Campaign, Education in Basic Vocations, Digital Felicitation by Cadre of Bank Mitras, Career Guidance, Career Counselling, Mela have been provided. SOP of these programmes is given in Chapter – 4. These Core Programs would enhance the capacity, level of awareness, understanding, leadership, motivation and skills of youth and thereby facilitate them in implementing focus areas activities in their respective villages with expected outcomes.

District Youth Coordinators should give target to NYVs to cover cluster of 25-30 Youth Clubs or as per the need. NYVs should guide and help the allotted villages Youth Clubs in finalizing their Action Plans for Focus Area - Youth Mapping, Skilling and Handholding - Aatma Nirbhar Bharat in the proforma given at Annexure- 6, 6A and 6 B. NYVs should facilitate coordination and regularly be in contact with the allotted Youth Clubs and motivate members of Youth Clubs, COVID volunteers and others to undertake above mentioned focus area activities on voluntary basis in their respective villages.